About Us

New Design Center was founded in November of 2005. Since then we have served over 100 individuals from small businesses, non-profits, self-employed creatives, University employees and corporations in our community and region.

Here is a list of our objectives and purposes.

We are happy that you have found us and look forward to meeting you!

Sonia Davis Gutiérrez

Sonia Davis Gutiérrez is a co-founder and the president of the New Design School and New Design Center. She is applying her 20 years of experience, knowledge, and appreciation for design and technology on these nonprofit entities to provide design research and education opportunities in NorthwestArkansas.

Davis Gutiérrez graduated from the University of Arkansas at Fayetteville with a bachelor of science in microbiology in 1996 and a bachelor of art in art in 1998. Davis Gutiérrez was awarded a Rotary Ambassadorial Academic scholarship to Spain. There she attended the International House in Madrid for one month, studying the Castilian dialect of Spanish, and then moved northwest to attend the Universidad de Salamanca for the academic year. While in Salamanca, Gutiérrez was dually enrolled in the art history and graphic design programs.

In 2002, she obtained a master of fine art in design and technology from Parsons School of Design at New School University in New York, New York.

She is currently a member of the Fayetteville Chamber of Commerce and leads the Creative Economy Action Group for the Fayetteville Forward Economic Accountability Council.